Get executive-level sales leadership on a part-time basis. Our Fractional CRO service provides you with an experienced sales leader who works with your team to drive strategy, process, and results – without the full-time expense.
Align Your Business Strategy
Assess your current sales approach and market positioning, then develop a clear sales strategy and playbook. We ensure your sales efforts are aligned with marketing and board-level KPIs to maximize ROI on sales initiatives.
Build a Strong Sales Foundation
With growth and scalability in mind, we establish the building blocks for success in your sales department such as setting up pipelines, defining KPIs, and implementing core processes - especially for founders and early-stage companies.
Hire and Develop Talent
Leverage our recruiting expertise to find and onboard the right salespeople. FrankTalk will handle everything from curating job ads and conducting interviews, to onboarding and coaching new hires to become productive reps, fast.
Drive Accountability
FrankTalk will actively manage your sales team’s performance: running sales meetings, tracking metrics, and holding the team accountable to goals. We bring the discipline of a seasoned sales leader, fostering a culture of achieving results.
With fractional leadership, you avoid costly trial-and-error in your sales strategy. FrankTalk's veteran guidance prevents common pitfalls, such as mis-hiring or chasing bad-fit prospects, allowing for smarter and faster scaling. Gain the confidence of having a seasoned sales professional, that gives time back to focus on other aspects of the business.
Interested in part-time CRO support? Contact us to discuss how a Fractional CRO can accelerate your growth and save you the cost of expensive mistakes.
Empower your team with psychology-driven sales training that produces consistent results. FrankTalk offers both group workshops for your sales force as a whole, as well as individualized coaching, or more curated coaching on personal level. Our training prioritizes mastering core sales skills and habits that boost performance long term.
Fundamentals of Human Interaction
We teach your team how to leverage tone, body language, and even the power of silence in sales conversations. By understanding the psychology of how buyers respond, your salespeople will learn to ask the right questions, listen actively, and build genuine rapport with prospects.
Structured Sales Conversations
We train reps in a proven structure for sales conversations – from the opening hook, to discovery questioning, to handling objections and closing confidently. This structure gives a framework to rely on, improving consistency across your team.
Custom Role-Playing & Feedback
In group sessions, we incorporate realistic role-playing scenarios. FrankTalk provides blunt, constructive feedback in real time allowing your team to practice, improve, and gain confidence in a supportive environment.
Ongoing Discipline and Coaching
We offer follow-up one-on-one coaching sessions to reinforce techniques and ensure accountability. Salespeople develop disciplined routines (daily outreach, pipeline management, follow-ups) and we help reinforce those habits over time.
FrankTalk's training program is curated based on industry and team experience level, ensuring relevance and immediate applicability. By the end, your team won’t just know how to sell – they’ll have the mindset and confidence to put it into action every day.
Ready to turn your team into disciplined, high-performing sellers? Schedule a training consultation to discuss a custom program for your organization.
Hiring the wrong salespeople is expensive and disruptive. FrankTalk helps you get it right the first time. We provide hands-on support through the entire recruitment and onboarding process to build a top-performing sales team from scratch or add new talent to your roster.
Defining the Role and Profile
We start by clarifying exactly what you need – from the skills and experience to the personality traits that fit your culture. This ensures your job postings and interviews target candidates who truly match the role and your company values.
Performance Development
For your existing team, we evaluate performance gaps and implement improvement plans. Whether it involves mentoring a sales manager, or directly coaching reps, FrankTalk will continually develop your sales team to remain motivated and effective.
Recruiting and Vetting
Writing compelling job descriptions that attract quality candidates is one of our specialties. FrankTalk will sit in on interviews (or conduct them for you), asking the tough questions that point out red flags and “can’t-teach” qualities in candidates.
Onboarding and Ramp-Up
We design a structured onboarding plan for the first 30-90 days of each new hire. From product training and sales process immersion, to shadowing top performers and setting clear activity and revenue targets, we shorten your new hires' learning curve.
With this support, founders avoid costly hiring mistakes and build a team that delivers. We infuse discipline into your hiring process and ensure every salesperson you bring on is set up to succeed.
Building a sales team? Don’t leave it to guesswork. Contact us to strengthen your hiring and onboarding approach – and start growing your sales team with confidence.
Trade Show and Event Mastery
At networking events, your team will learn to approach anyone without hesitation, present a memorable pitch in seconds, and move through the room like a pro. We round out the session with booth etiquette tips, best practices for exchanging business cards or QR codes, and strategies for identifying top prospects.
In sales, who you know (and who knows you) can be just as important as what you sell. This service develops your team’s ability to network strategically and grow revenue through relationships, referrals, and partnerships. We turn sellers into superconnectors: the people who seem to know everyone and always find a way to create opportunity.
Building Referral Networks
We show your team how to cultivate a referral mindset – from asking happy clients for introductions, to networking with industry influencers and alumni groups. Over time, your salespeople will naturally create an organic web of connections that feeds your pipeline with warm leads.
Partner and Channel Strategy
If channel sales (indirect sales through partners) are part of your growth plan, we’ll train your team on creating and managing partnerships. We provide scripts and frameworks for approaching potential partners and maintaining those relationships long-term.
Follow-Up and Relationship Nurturing
Networking isn’t a one-time activity, it’s about consistent follow-up and adding value. We instill habits for staying in touch and ways to provide value to contacts such as a structured follow-up schedule after events and sharing useful insights. This positions your salespeople to stand out as connectors in their network, not just sellers.
By investing in networking and partner strategy training, you’re building a sustainable growth engine that goes beyond cold calls. Your team will generate more inbound opportunities, form strategic alliances, and elevate your brand’s presence in the market through genuine relationships.
Want your sales team to become true superconnectors? Reach out to plan a networking training session and watch your referral business and partnerships grow.
FrankTalk offers keynote speaking engagements that leave audiences fired up and equipped with practical wisdom. Frank Bastone, our founder and chief trainer, is an accomplished speaker who blends humor, storytelling, and deep sales expertise in every talk.
Sales Meets Psychology
By focusing on first impressions, vocal tone, and empathy, Frank demonstrates how personal connections outpace tech tools in driving sales, sharing vivid stories from his years managing high-performing teams.
No B.S. Sales Leadership
Frank equips listeners with straightforward tactics to elevate team discipline and improving results by zeroing in on the essentials of a strong sales culture: clear communication, accountability, consistent training, and a focus on fundamentals.
The Superconnector Mindset
This session teaches how top performers build and leverage networks. Frank reveals steps to expand your influence, from volunteering in industry groups to using LinkedIn authentically, and how these efforts translate into more sales opportunities.
Custom Sales Workshops
In addition to keynotes, Frank offers half-day or full-day interactive workshops on-site. Topics are tailored to your needs, such as effective sales pitch practice, or building your startup’s first sales playbook. These workshops utilize hands-on exercises allowing participants not only learn but also implement new skills.
Frank’s style is engaging, down-to-earth, and deeply informed by real experience. Attendees will get straight talk on what works and what doesn’t in today’s sales landscape. Whether it’s an audience of 20 or 200, the goal is always the same: to challenge conventional thinking and reinforce the timeless principles that drive sales success.
Interested in booking Frank for your event or team? Contact us to discuss speaking topics, availability, and pricing. Give your audience the gift of frank sales insight – delivered with energy and authenticity.